While implementing this project, we have taken care to plan and execute an event that enabled the customer to present the NBCUniversal portfolio in the extremely charming corner of the world that is Iceland. For a few days, we trailed the island, experiencing the unusual natural phenomena and admiring the landscape of the land of ice and fire. All attractions accompanying the event were organised on the basis of the motifs from the NBCUniversal new programme offer. The trip participants took part in an adrenaline-packed snowmobile trip on a glacier, relaxing swims in hot springs or the hunt for the Northern Lights. We carefully selected the restaurants and we took care of individually composed menu that gave a taste of Icelandic specialities.
By combining the offer presentation with out-of-the-ordinary experiences, the information, just like memories, found a permanent spot in the minds of the Customer’s business partners.